Our Values

Passion for Excellence

Every element is designed with intent.

We are dedicated to quality, safety, design, and care in every interaction and detail.

A shirtless man wearing orange shorts and a red sauna hat sits and smiles inside a wooden sauna illuminated with warm lighting.

Global Roots, Local Spirit

We marry the world's best bathhouse traditions with local culture.

We are uniquely rooted in place yet globally inspired

Person with curly hair sitting on a green stool applying makeup in front of a wooden vanity with a basket and hairdryer.

Unfiltered Authenticity

We celebrate the raw, genuine beauty of human expression.

Our brand embraces authenticity in its purest form.

Person wearing a white bathrobe, red bucket hat, and sunglasses reclining on a green lounge chair on grass with snowy mountain rocks in the background.

Lived, Not Spoken

Our values are quietly embodied in every detail; never performative, always authentic.

Three people sitting on a bench indoors, wearing bucket hats; one in red and two in black, smiling at the camera.

Whimsical Nature

Not too serious; we are whimsical and playful.

We invite our participants to explore life's quirky, unexpected sides with us.

Corgi dog sitting on a rock outdoors wearing a red felt hat with a loop on top and the word 'Umwelft' embroidered on it.